Internationalization goes beyond the mere commercialization of products and services in a global scenario: it is a strategy option that requires a deep reflection on the current model of the company and fundamentally on its future model and the role it wants to play in the global market .

We understand that for the international strategy to be a success it is not enough to have an Export deparment, it is however necessary that there is a an organization, an international culture promoted by the management team and transmitted transversally to the company.

Therefore, it is essential that internationalization becomes an integral partof the company’s corporate strategy. Not only as a fundamental element in the definition of the plan and strategy of internationalization, but also creating the conditions for the implementation to be a success and coordinated with the different area or departments of the company: Financial, marketing, production, logistics, administration, quality…

Often companies encounter many obstacles in their internationalization process